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National Repository of Grey Literature

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Promotional materials of an educational institution Lišková, Martina ; Kincl, Tomáš (advisor) ; Pokorný, Pavel (referee) Publication analyzes the actual requirements for modern promotional materials of an educational institution. These requirements will be specified with regard to target group -- university applicants. The analysis will reflect main aspects of this domain. This publication contains an exploration of facts in relation to the actual presentation materials created by economic and management universities. Result of this work are the recommendations on making concepts of promotional materials of an educational institution. Detailed record

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